The Pie Review, Kurus English goes big!

Kurus English goes big. The Pie Review counts us to the most influential figures of the industry! Check out the article and the whole interview with Johannes, Director of Kurus English.

Click here to read the article: www.i-studentgroup.com/thepie/02/english/

Interview with Johannes Kraus:

By The PIE Review, Amy Baker

Q Why did you decide to set up Kurus English – what inspired you?

I have always had an interest in Education, but was inspired to approach it from a different angle; wanting to work within the education field itself, but not only in the standard teaching way. After my own language studies experience in Cape Town in 2004, followed by a year of study at the University of Cape Town, I came up with the idea of founding an English language school integrated with an experiential learning concept. During my initial language studies in Cape Town, I had at times found it rather annoying to remain seated during somewhat lengthy communication classes, indoors, until 15h30 – whilst just outside, and tantalizingly so, Cape Town was waiting with so many opportunities and experiences to offer.

So, I partnered with experienced, creative teachers and a finely-networked cultural tour operator, Coffeebeans Routes. Together we developed what we call our Language Excursions. Any innovative approach, however, requires focused and efficient operations management, so, additionally, I was delighted to be joined by my long-time friend and companion who also hails from Germany, and our small team was finally complete.

Our Language Excursions are personally accompanied by our teachers and these learning journeys provide our students with opportunities to meet the diverse people of Cape Town; they are out-of-classroom communication classes. We have developed 12 different themes and at least 3 Language Excursions associated with each theme. Due to the authentic learning environment, language-learning outcomes are high: aiming to provide our students with maximum opportunities for success in communicating in English, especially by guiding and supporting the learners, promoting their natural confidence in the use of their new and developing language.

Q How has your business developed?

Starting from zero meant we have had growth every single year from the start. However, the first 2 years were much slower than anticipated, which translated into a big challenge in the management of cash flow; this especially apparent during the winter months. Our summers, on the other hand, have been good from the very beginning, mainly due to the aforementioned existing networks.

Q What are your plans for Kurus for the future?

I still refer to Kurus English as a young start-up company, so the main goal is to establish the school with its unique concept in the market and to build further relationships globally, especially with language travel agencies. I don’t think it would be a good idea to increase the size of the school just yet. We are a small, privately-owned and independent school, which ensures individual and personalised attention to all our clients/students; I would very much like to keep it this way. A second campus may indeed make sense in the future, we will see…

Q Age/nationality/size of business please?

I am 33 years old and originally from Germany. I have been resident in Cape Town, South Africa for 7 years.

Kurus English is 4 years old and into its 5th year of operation. We have 4 classrooms and a maximum capacity of 32 students.

Q What do you enjoy most about your job?

The first thought that springs to my mind is the challenge. I love the challenge of being an entrepreneur. As I mentioned before, it hasn’t been easy, but it has always been exciting, fun and challenging – and I need that! Furthermore, I love being so closely involved in Education and working with people. It’s a real pleasure for me seeing all the happy faces from all around the world when our students arrive, and  later when they leave Cape Town. And our school embodies a truly inspiring and stimulating atmosphere; it feels like we’re working with the whole world every day and I really enjoy this a lot.

Kurus English featured in CITY VIEWS- CAPE TOWN

Check out the article about Kurus English and our unique language learning and teaching concept in the April issue of City Views Cape Town.

For the full version, feel free to download the pdf document (5 MB): City Views- Cape Town- April Issue

Sometimes a city is enough inspiration, Cape Town indeed

Director of Kurus English, Johannes Kraus, was recently interviewed by Cool Entrepeneurs about the startup of the school.

Read the full article at


Market Analysis: South Africa

According to Study Travel Magazine published by Hot House Media:

“There were some encouraging growth figures recorded by South Africa’s ELT industry in 2011 3

and future forecasts for 2012 look good.”

The article then goes on to explain itself and quote Directors of schools in the ELT industry.

“It was well documented that those working in the English language teaching industry in South Africa were disappointed with mediocre impact the football World Cup had on business in 2010 (see LTM, March 2011, page 53), and some were still lamenting its effects in 2011. “We really thought it would generate a lot more income in 2011,” says Chris Roberts at EC Cape Town. And he surmises that the dip in the world economy and the high cost of air travel during the footballing event may have deterred price-sensitive students from travelling to the country for study purposes in 2011.

According to the latest Global Market Report the average cost of tuition per month in South Africa was US$628, compared with US$1,674 in the UK (see STM, December 2011, page 24), making it the most competitively priced ELT destination. This, says Cooper, has not gone unnoticed by student clients. “A Russian couple, who recently joined our school, said they’d done Internet research on the cost of language schools in the UK, USA, Canada, Australia, New Zealand and South Africa and selected South Africa as the most cost-effective.”

Johannes Kraus, Director at Kurus English in Cape Town, observes that while the high cost of living in the aftermath of the World Cup had a negative impact on student intake, he is confident of the international event’s more long-term effects. “I still see a lot of potential for South Africa in the upcoming years. The World Cup hasn’t unfolded its full marketing potential yet. I believe this huge marketing effect is still to come in 2013 and 2014,” he observes.

While Wits Language School is planning to develop additional courses in English for academic purposes and Medical English, EF is looking to attract a slightly older demographic, namely those over the age of 25, by offering more exam or business type programmes, explains the school’s Anka Stenten. Kurus English is also making a play for the older language learner. “We launched a special 50 plus course to address this more and more popular age group,” enthuses Kraus. ”

Read the full article at Hot House Media: http://www.hothousemedia.com/ltm/ltmbackissues/feb12web/feb12marketanalysis.htm

Friends with chocolate are better than friends without chocolate ;)

Thank you to Ursina Sprenger, an agent from Akzent sprachbildung weltweit, and her friend Sandrine Loosli, for popping into Kurus English to learn more about us :)

It was a pleasure to have you here and we hope that you enjoyed talking to all of us here, even our students!

We wish you a safe trip back to Switzerland!  Come again soon!

PS.  oooh and thank you for the delicious Toblerone!! ;)

A Kurus English Teacher cycles for Charity

One of our teachers has entered the gruelling Cape Argus Cycle Tour this year.  The race is 110km long and is infamous for its steep hills and gusting wind.  Jess is doing this to raise funds to send a child to school for year through the charity Afrika Tikkun who provide education, health and social services to children, youth and their families in poor communities.

Here she appears in the newspaper promoting her cause.

Kurus English is behind you the whole way!!  Ride like the wind!!

First Aid for Lothar Matthäus

Dear friends
Kurus English is once again shocked by a German celebrities English performance and behaviour in public. This time Lothar Matthäus, Football World Champion 1990 in Italy with the German Team.

Please check the video for our unique solution and offer! We believe, we can really really help Loddar and not only him…!!! ;-)

Let’s see, if Lothar has the courage to come to Cape Town… We promise, he would not regret it!!!
Best regards from Cape Town
Kurus English

Kurus English puts language into action

Johannes Kraus, the Director of Kurus English, an English as foreign language school, after hearing and an announcement regarding  “ Enterpreneurs SA” last week applied to be part of this event. Fortunately he was successful in the selection process and had the opportunity  to present his concept “Kurus English” on 567 CapeTalk Radio who are working in combination with First National Bank (FNB). Entrepreneurs SA hope to provide South African businesses (entrepreneurs) with advice to help take them to the next level of their operations.

There is no doubt that the best way to learn a language is through total immersion. Clearly, placing yourself in the environments and cultures where your chosen new taal is spoken will quickly improve your ability. Just look at Charlize Theron… read more and listen to the interview

More publicity for Kurus English!

Andrea Lammert (Reisefeder), a journalist who is writing for “Focus Online” wrote a fantastic article about Johannes Kraus and Kurus English.

Please have a look at:
Unfortunately the article is only written in German but please have at least a look at the powerful pictures who tell their own stories…


Kurus English and Fejo in the magazine “Kompakt”

Im Land der Träume

Es ist dieses Blau. Das Meer, der Himmel, die Weite – Johannes Kraus kann sich noch immer nicht sattsehen am Kap der guten Hoffnung -, obwohl er jetzt fast täglich hinfahren kann. “Ich habe schon immer davon geträumt, eines Tages hier zu stehen – jetzt weiß ich erst, wie unbeschreiblich schön es ist”, schwärmt der 30-Jährige.

Die Schönheit des Landes ist ein Grund, für immer in Südafrika zu bleiben – aber längst nicht der einzige. “Die Menschen, diese vielen Kulturen – es ist einfach eine unglaubliche Atmosphäre”, schwärmt Kraus. Nach einem Jahr …….

To read the whole article, click here. Unfortunalety, the article is only in German! Sorry!

Johannes on Primavera24!

Listen to the radio on the 2nd of June! Johannes live on Primavera24, a German Radio Station, at 13.20!!!

Click below to listen to the Interview! (Sorry, but it is only in German)

Primavera24 Interview_1

Primavera24 Interview_2

Primavera24 Interview_3

Education South Africa hosts Fam Trip for IALCA Agents

In November 2009, member schools of Education South Africa (EduSA) collaborated in hosting an Italian Agent FAM Trip.
These schools were EC, Eurocentres, Good Hope Studies, Inlingua, Interlink, IH, Kurus English, LAL and Shane Global.
Six agents and three journalists from Italy visited Cape Town, South Africa, for one week and were taken to the centres in order to visit their premises and meet with the staff there.
There was also time to visit and explore some of the sights in Cape Town, such as taking a guided walking tour around the city, going up the world-famous Table mountain, going on a Safari, enjoying a sunset boat cruise and visiting the Cape of Good Hope. Most days were rounded off by a visit to one of Cape Town’s many world-class restaurants.
It was a fantastic opportunity for EduSA to showcase the City of Cape Town and for the schools to present themselves to the agents who were visiting.
The most common comment from the agents was that they had fallen in love with Cape Town and that the city went way beyond their expectations.

Reference: http://www.quality-english.com/whyqe/Quality-English-News.asp

EduSA is officially launched in Cape Town

Education South Africa (EduSA), formally known as ELTASA, celebrated its official launch, which was held in Cape Town on 20 October 2009.There were over 50 people in attendance, representing many different sectors of the industry and beyond: local government, tertiary institutions, regional tourism bodies, the City of Cape Town and other language centres who are not current members of EduSA.

Calvin Gilfillan, CEO of Cape Town Routes Unlimited (CTRU), gave the keynote address in which he reaffirmed his government department’s support for the EFL industry in Cape Town. He vividly expressed his excitement about the new initiatives being taken by EduSA within the industry, highlighting its important role in Cape Town tourism. Other speakers were Gavin Eyre, National Chairperson of South African Youth Travel Confederation (SAYTC), and Craig Leith, Chairperson of EduSA.

The community of Cape Town EFL centres and other language centres from as far afield as Jeffrey’s Bay and Port Elizabeth, were in attendance to show their support for the organisation, which assists in providing a standardised framework for the accreditation of their centres.

The main aim of this national association of quality English language centres in South Africa is to develop and guide the growth of the English language travel industry and ensure that its members meet or exceed guaranteed minimum standards of professionalism and quality.

Looking ahead EduSA also hopes to become the catalyst in the establishment of language travel tourism and the building of strong relationships within the language industry, tourism bodies and the local, provincial and national government.

Pictured above from left are:

Johannes Kraus, Gavin Eyre, Sue Camillieri, Howard Johnson, Belinda Whittaker, Luanne Mc Callum, Meryl van der Merwe, Angela Pereira, Emre Bilge and Craig Leith

Pictured above from left are:

Craig Leith (EduSA), Gavin Eyre (SAYTC), Calvin Gilfillan (CTRU)

Africa Festival in Aschaffenburg, Germany

Last weekend Kurus English had a stand at the Africa Festival in Johannes’ hometown Aschaffenburg. Thanks to all the visitors at our stand! We are looking forward to welcoming you in Cape Town and to our school Kurus English!

Congratulations to our sweepstake winner Blanka B. from Goldbach! What a coincidence, Blanka is originally from Unterafferbach, the village where Johannes grew up!

Again, we gave away 2 weeks Opportunity 1: language culture discovery (30 lessons per week) with our unique Language Excursions and accommodation in a single room including breakfast with a Host Family! Blanka, we are looking forward to welcoming you to Cape Town!

Kurus English at the Africa Festival in Düsseldorf, Germany

Once again Kurus English had a stand at an Africa Festival. This time in Düsseldorf. Thanks to all the visitors at our stand! We are looking forward to welcoming you in Cape Town and to our school Kurus English!

Congratulations to our sweepstake winner Suzana S. from Duesseldorf! Again, we gave away 2 weeks Opportunity 1: language culture discovery (30 lessons per week) with our unique Language Excursions and accommodation in a single room including breakfast with a Host Family! Suzana, we are looking forward to welcoming you to Cape Town!

Kurus English at the Africa Festival in Karlsruhe


Last weekend (18./19.07.) Kurus English was represented with a stand at the Africa Festival in Karlsruhe, Germany. Please click here for more info. Many thanks to all the visitors and to M Kommunikation as well as to Johannes’ parents, Rudi and Margarete, for their support.

Congratulations to our sweepstakes winner! The winner won 2 weeks Opportunity 1: language culture discovery, with our unique, teacher-guided Language Excursions. Including 2 weeks of accommodation with a Host Family and breakfast, airport transfer and course materials! We are looking forward to welcoming the winner to Kurus English!

Kurus English at the Africa Festival in Stuttgart

Kurus English is increasing its Marketing efforts! Last weekend Kurus English had a stand at the Africa Festival in Stuttgart, Germany. Please click here for more information about the festival.

Thanks to the many, many visitors at our Kurus English stand! We are looking forward to welcoming you to Cape Town and to our school Kurus English!

Congratulations to our sweepstakes winner Mrs Budgereit. Mr Budgereit, Mrs Budgereit’s son participated in our lucky draw and gave the prize to his mother! Very greatful! Mrs Budgereit won 2 weeks Opportunity 1: language culture discovery, with our unique, teacher-guided Language Excursions. Including 2 weeks of accommodation with a Host Family and breakfast, airport transfer and course materials! We are looking forward to welcoming Mrs Budgereit to Kurus English!

A big Thank You also to our Marketing Agency M Kommunikation for representing us in Stuttgart. For more information please click here!

Magazine Starting-Up: Founding Story

June Issue: Starting-Up

June Issue: Starting-Up

The German Magazine “Starting-Up” published Kurus English’ and Johannes’ founding story in their June issue. Please download the article here! (In German only, sorry!)

Article in Die Burger

Johannes and Iain (Coffeebeans Routes) gave an interview in Afrikaans newspaper Die Burger. The interview is about Kurus English and our concept with learning the English language. Especially our Language Excursions play a big part in the interview.

For our Afrikaans and maybe Dutch reading crowd: ‘n baie goeie interview!

Click here to download the PDF file of the interview.

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